Silver Slayer
The Brief
International beauty company NIVEA contracted us to provide an experiential Halloween murder mystery, to launch a new deodorant product called ‘Silver Protect’. The event, which would be attended by staff and journalists, should focus on the Unique Selling Points (USPs) of the product while providing an engaging and entertaining activity.
(Fancy a themed murder mystery evening? How about a black tie James Bond style murder or some old fashioned mobster glamour.)
The Event
We designed a bespoke murder mystery with a completely original storyline that would facilitate the launch of the product. From original concept and design to script writing; character creation, costume and prop sourcing, pre filming and the incorporation of the product within the story and event, we were able to effectively bring the murder mystery to life.
The event was fronted by a professional actor and various different mediums were employed to relate the story, including a pre recorded ‘live’ link with an eccentric scientist that gave a detailed analysis of silver's properties and explained the product’s USPs before guests were given the chance to sample it for themselves. This was an extremely important element of the product launch and we were able to incorporate this in a fun, appealing and unique manner.
To further bring the characters to life pocket searches and criminal records were designed and produced for guests to examine during the event.
We also sourced an ideal venue for the murder mystery in keeping with the ‘silver’ theme, which enhanced the atmosphere with its various silver artefacts and décor.
The Results
The client was extremely happy with the event and commented that it was “really easy and hassle free to organise.” They described our staff as “professional” and were delighted to have their testimonial used:
“I am incredibly impressed with how easy it was to work with CCC Events. They were professional throughout and kept my mind at ease. They thought of every eventuality and used creativity and initiative at every turn. I would recommend CCC Events to everyone!”
Charlotte Mecklenburgh – NIVEA Press Officer
