Law & Disorder
A popular satellite television channel contracted us to provide an experiential media day for select journalists to promote the latest series of Law & Order. The day should give the journalists a feel for a day in the life of the New York Police Department and generate excitement about the upcoming new series.
We created a tailor-made Law & Disorder event with guests experiencing everything from realistic crime scenes and forensic laboratories to suspect interrogations and courtroom drama. Facilitated by a team of actors and experts, including former police officers; journalists were taken through an exhilarating and interactive day of crime, mystery and justice.
Crime Scene - Guests identified the key evidence amongst the array of clues, piecing them together to form the basis of the case.
Forensics - Using a variety of methods, guests had the opportunity to analyse various pieces of evidence, from fingerprinting to microscopic analysis.
Interrogation – Guests were witness to the assortment of interrogation techniques used by the police, including confrontation and recognising specific body language, before bringing the suspects in for questioning.
Closing Statements - The suspects were put onto the stand as guests took to the floor to present their case using all of the evidence and skills gathered to uncover the murderer and secure the right verdict!
The client was delighted with what they described as “an incredibly successful Law & Disorder event”, commenting on the professionalism throughout. The organiser went on to say “It was a fantastic launch event which successfully highlighted the themes and content of our UK premiere show.”
Guests’ comments included:
“The experience gave us a great appreciation for a small part of the painstaking work involved in solving real life cases of this nature and, a greater admiration for the TV shows that so convincingly pull off small screen imitations of the real thing!”
“This event was like no other; highly impressive.”